Consumer fintech
Shared Costs, Settled Without the Math

Outcomes from this work example.
Challenge · 01
Splitting shared costs sounds trivial and never is: uneven splits, people who joined halfway, partial repayments, and a running total nobody trusts. The reconciliation gets pushed onto whoever is most organized, and the chasing sours the group.
Solution · 02
We built SplitIt to make the ledger automatic — add an expense once, and the app maintains a correct, netted view of who owes whom and the simplest way to make everyone even.
Approach · 03
We started from the moment money changes hands, then worked backward to the simplest possible settle-up.
We modelled the real pain — a web of IOUs no one wants to track — before choosing the approach. A member logs an expense once, with flexible splits, and every balance updates instantly. Instead of tracking pairwise debts, SplitIt nets the whole group into the minimum set of transfers needed to make everyone even — turning a messy reconciliation into a single, clear settle-up.
Outcome · 04
What changed inside the operation.
- 01Shared expenses logged once and reconciled automatically
- 02Group balances netted rather than tracked pair by pair
- 03Settle-up reduced to the fewest transfers needed
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